Wintergarden Brand Strategy:

“Wintergarden is the lifestyle hub at the heart of Brisbane CBD, where a multiplicity of brands and experiences inspire people to shop and live with creativity and individuality."

The Queen Street Mall, at the centre of Brisbane’s CBD, is Queensland’s premier shopping destination. The Wintergarden has been part of the Queen Street Mall landscape for over 70 years. Today, it’s Australia’s most successful pedestrian mall with over 700 retailers drawing more than 26 million visitors every year.†

Now, the ground-breaking new Wintergarden is set to reinvigorate the CBD retail experience with unprecedented glamour and style – in an innovative environment designed to improve the end-to-end shopping experience, boost sales and win customer loyalty. The Wintergarden’s visitors will be attracted by a multiplicity of brands and experiences, enticing merchandise, and a one-of-a-kind tenancy mix unmatched anywhere in Brisbane.

Some of the world’s most desirable brands have already identified the area
around the Queen Street Mall as the place to be. The Wintergarden lies in proximity to Tiffany & Co, Louis Vuitton, Herringbone, L’Occitane, Bally, Polo Ralph Lauren, Mecca Cosmetica, Hugo Boss, Watches of Switzerland and David Jones, cementing the new Wintergarden’s status in the Queen Street Mall.

*Artist impression "Queen Street Mall Flagship Stage 2" supplied by studio505.

†Source: www.queenstreetmall.com/about - Brisbane Marketing.